Romeo y Julieta Launches 150th Anniversary Collection at PCA 2025

Romeo y Julieta proudly launches the 150th  Anniversary Collection at the 2025 Premium Cigar Association (PCA) Trade Show in New Orleans in April 2025—the premier event for premium cigar retailers. This iconic milestone is honored with a fully bespoke 150th Anniversary Humidor featuring an exclusive vitola created  for the occasion.

“In 19th-century Cuba, the brand’s founders read Romeo and Juliet aloud to factory workers, drawing inspiration from its timeless romance to name the brand,” said Olivia Saad, Senior Brand Manager for Romeo y Julieta. “These cigars were quite literally Crafted by Love, a tradition that continues to shape everything we do today. This dedication is reflected in the meticulously designed 150th Anniversary Humidor and brought to life in an immersive exhibit at PCA, where we are reaching new levels in storytelling, craftsmanship, and brand experience.”

“This anniversary demands a cigar as exceptional as our legacy,” said Rafael Nodal, VP of 
Product Capability at Tabacalera U.S.A. “That’s why we introduced new rolling methods at 
Tabacalera de Garcia. For the first time, a specially trained team of master rollers employed innovative techniques, ensuring each cigar reflects 150 years of legacy.”

The blend at the heart of the 150th Anniversary Collection was developed in collaboration with  renowned tobacco producers and industry leaders. Crafted at Tabacalera de Garcia in the  Dominican Republic, it features:

• Wrapper: Sumatra Ecuador, fermented under AJ Fernandez’s expert guidance.
• Binder: San Andrés, Mexico, cultivated by the Turrent Family.
• Fillers:
  • Peruvian leaf & Honduran Jamastran Valley tobacco from the Plasencia Family.
  • Dominican tobacco from Jose Mendez & Co.
  • An aged leaf of undisclosed origin.

This collection will be available in several formats:

• 16-Count Boxes:
  • Prologue - Bully (50 x 5) - MSRP: $25 per cigar
  • Balconet - Toro (54 x 6) - MSRP: $27 per cigar
  • Crescendo - Churchill (50 x 7) - MSRP: $28 per cigar
• 3-Count Tins: Featuring Balconet - Toro (54 x 6) - MSRP: $81 per tin
• Romeo y Julieta 150th Anniversary Humidor– Includes a variety of cigars, in addition to the limited-production, Reconciliation - Belicoso (52 x 6 ⅛) cigar

At PCA 2025, Altadis U.S.A. invites attendees to visit their for an exclusive, immersive Romeo y Julieta exhibit showcasing the entire 150th Anniversary Collection. This experience offers a rare opportunity to explore the history, craftsmanship, and innovation behind one of the  world’s most beloved cigar brands. The 150th Anniversary Collection will be available for order at PCA, with shipping to retail partners starting May 2025

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